SHOW OFF: Austrian Fashion Design

Fri, 14.02.2020–Sun, 12.07.2020

MAK – Museum of Applied Arts

Contemporary fashion designed/made in Austria is the focus of the first comprehensive major exhibition on Austrian fashion design. A time travel through fashion design in all its facets from the 1980s until today shows the wide spectrum of designers who are from Austria, work here, or were educated here in fashion. Embedded into a spectacular, spatial installation by architect Gregor Eichinger, SHOW OFF: Austrian Fashion Design makes the artistic work of creative disciplines tangible on multiple levels in the context of fashion.

Fashion as an object in the form of an item of clothing is presented by significant fashion statements by approximately 50 designers from the past four decades. The exhibition begins with Rudi Gernreich’s late work, whose designs from LA in the late 1970s revolutionized the global approach to fashion, and Viennese U-fashion with its stars at the time, such as Ledea Muard, Marc Thomas Merz, or Schella Kann. Viennese cult labels such as Wendy&Jim and fabrics interseason, “big player” Andreas Kronthaler, for the past two years part of the label “Andreas Kronthaler for Vivienne Westwood,” and the renowned younger generation—represented in the exhibition among others by Kenneth Ize—contribute to the formation of a multifaceted scene with an international standing. In her “Wiener Salon,” Susanne Bisovsky has been working on exceptional creations, which will be presented in the exhibition, since 1996.

Additionally, works by 30 photographers give insight into Austrian fashion photography. Documentaries on legendary and formative events, magazines, and interviews give an impression of the social and cultural perception of fashion as a phenomenon.

The unique education in fashion at the University of Applied Arts Vienna with its numerous international visiting professors completes the storyline of the exhibition. Starting with the innovation boost under rector Oswald Oberhuber in the early 1980s and the first “fashion professor” Karl Lagerfeld, followed by further top stars like Vivienne Westwood, Helmut Lang, Raf Simons, and currently Lucie and Luke Meier, the highlights of the internationally renowned fashion education at the “Angewandte” are presented.

OPENING

Thu, 13. 2. 2020, 9 p.m.

more :
https://www.mak.at/en/showoff
press : http://bbpr.at/

Participating Designers:
AND_i, Arthur Arbesser, ASSASYN, Awareness and Consciousness, Rani Bageria, Mark Baigent, Karin Bergmayer, George Bezhanishvili, Sonja Bischur, Susanne Bisovsky, Bless, EVA BLUT, Claudia Brandmair, Michaela Bürger, Demian, fabrics interseason, FATEEVA, Femme Maison, FLorian Jewelry, Rudi Gernreich, GON, Carolin Holzhuber, Marina Hoermanseder, Edwina Hörl, Lena Hoschek, house of the very island’s, Kenneth Ize, Schella Kann, Thomas Kirchgrabner, Andreas Kronthaler for Vivienne Westwood, Atil Kutoglu, Leos, Claudia Rosa Lukas, Macchu Picchu, MICHÉL MAYER, Marc Thomas Merz, Flora Miranda, Modus Vivendi, Ledea Muard, Mühlbauer, Hartmann Nordenholz, ODEEH, pelican avenue, Petar Petrov, Peter Pilotto, Sissy Pink, Gregor Pirouzi, Ute Ploier, Carol Christian Poell, Maximilian Rittler, rosa mosa, Rubin & Chapelle, Christoph Rumpf, SAGAN Vienna, Semidei, Wendy&Jim, Jana Wieland, Natalie Zipfl, and others.

Participating Photographers:
Christian Anwander, Andreas H. Bitesnich, Bela Borsodi, Michael Dürr, Marina Faust, Lukas Gansterer, Peter Garmusch, Irina Gavrich, Mark Glassner, Yasmina Haddad, Gerhard Heller, Anaïs Horn, Raphael Just, Jakob Lena Knebl, Bettina Komenda, Rudi Molacek, Markus Morianz, Stefanie Moshammer, Elsa Okazaki, Günter Parth, Bernd Preiml, Rafaela Pröll, Hanna Putz, Peter Rigaud, Markus Rössle, Elfie Semotan, Daliah Spiegel, Udo Titz, Helga Traxler, Esther Vörösmarty, Jork Weismann, Maria Ziegelböck

Curator: Ulrike Tschabitzer-Handler
Guest Co-Curator: Andreas Bergbaur
Scientific Advisor: Brigitte Winkler

Cooperation partner